Services
Eight things. Hard problems first.
I am one person, so I don't pretend to do everything. Most clients start with the first one on this list. The rest is what they ask me to keep doing once it's fixed.
01
Fixing the SEO nobody else couldThe bit I’m best at
Traffic fell off a cliff. A new website wiped out years of rankings. You paid an agency for two years and still can’t say what it bought.
What I do
- Work out what actually happened — from your data, not guesses
- Fix the cause, in order of what it is costing you
- Tell you plainly what was wrong and whether it will come back
02
AI search optimisation
Customers ask ChatGPT, Gemini and Google’s AI Overviews before they see a list of links. AI tools don’t rank websites — they cite sources they trust. Ranking in Google doesn’t guarantee you show up in the answer.
What I do
- Check what the AI tools say about you and your competitors today
- Make your site clear about who you are, what you do and where — in words and in structured data
- Build the kind of authority AI tools quote, so you are the source, not the footnote
03
Technical SEO audits
Most audits are a spreadsheet of tick boxes run through a tool. You get 400 “issues” and no idea which three matter.
What I do
- I take the site apart properly — crawling, indexing, speed, structure, internal links
- A ranked list: what is broken, what it costs you, what to do first
- Written so your developer can act on it without a translator
04
Website migrations
To put it bluntly, messing this up can cost your business a lot of money. New platform, new domain or a redesign — it is the single easiest way to lose rankings you spent years building.
What I do
- A migration plan before you move, not a post-mortem after
- I’ve moved a 10,000-page council site to a new domain and a new CMS at the same time
- Every old URL mapped to its new home, redirects checked before launch
- Watching it closely for the weeks after go-live
05
E-commerce SEO audits
Hundreds or thousands of products, and half of them invisible. Filters, variants and duplicate pages quietly eat the budget Google spends on your site.
What I do
- Find the products Google can’t crawl and the ones it ignores
- Fix categories, filters and duplicates so the right pages rank
- Make product pages answer what buyers actually search for
06
Monthly SEO
Your site needs two things: relevant content for what you sell, and links from other sites that show search engines you are a reputable source. The right content with no links won’t rank. The wrong content with all the links won’t either.
What I do
- Content worth reading, written for what real customers type
- Links worth having, not bought in bulk
- A short monthly note: what I changed, what moved, what’s next
07
Google Ads
Most ad management is charged as a percentage of spend — so the person managing it is paid more when you spend more. Google’s own recommendations have the same problem.
What I do
- A flat fee, never a percentage of spend
- Google’s recommendations taken with a pinch of salt — decisions made on what converts for you
- Search Jam is a Google Ads partner
08
Digital PR
Coverage in respected publications builds trust and brings the links that move rankings. Most PR chases vanity mentions that do neither.
What I do
- Stories journalists actually want to run, built on data you have or can get
- High-authority links over vanity placements
- Coverage that helps in Google and in AI search, which leans on trusted sources