Hard SEO problems & AI search10+ years · Melbourne
Your website islosing you work.Here’s where.
I’m who owners call when the last SEO didn’t work – in Google and in AI search.
No account managers. No fluff.
Over ten years of pulling websites apart means I know where to look first. You deal with me from the first email to the last fix.
We are a leading provider of quality
solutions for all your needs
What I look for
- 01214 MB drone video. Still loading.
- 02“Welcome” is not a headline
- 03Pop-up before they’ve read a word
- 04Phone number behind the chatbot
- 05One page selling everything
Five things clients ask for that quietly cost them work. Fictional site, real requests.
01 — What I actually do
Eight things. One of them is the point.
Most agencies sell you a package. I’m who you call when the package didn’t work.Hard problems are my thing. The rest is what owners ask me to keep doing once I’ve fixed the one that was costing them.
- 01
Fixing the SEO nobody else couldThe bit I’m best at
Traffic fell off a cliff, a rebuild went sideways, or two agencies could not tell you why you do not rank. This is the work I am best at.
When you need itWhen you already paid someone and it did not work
- 02
AI search optimisation
AI tools do not rank sites, they cite sources they trust. I make yours the one ChatGPT, Gemini and Google’s AI Overviews quote.
When you need itWhen customers ask an AI before they ask Google
- 03
Technical SEO audits
I take the site apart and hand you a ranked list of what is broken, what it costs you and what to do first. Not a spreadsheet of tick boxes.
When you need itWhen traffic dropped and nobody can tell you why
- 04
E-commerce SEO audits
Hundreds of products, half of them invisible. I find the ones Google cannot crawl and the ones it ignores.
When you need itWhen the catalogue is bigger than the traffic
- 05
Website migrations
A migration plan before you move, not a post-mortem after. Messing this up can cost you a lot of money.
When you need itBefore you change domain, platform or both
- 06
Google Ads
Flat fee, never a percentage of spend, so I have no reason to talk you into a bigger budget.
When you need itWhen you need enquiries this month, not next quarter
- 07
Digital PR
Coverage journalists actually want to run, which brings links worth having. No vanity placements.
When you need itWhen you need authority, not another blog post
- 08
Monthly SEO
Content worth reading plus links worth counting, done in the same hands every month. Deliberately few clients.
When you need itWhen you want it handled and reported honestly
Not sure which one you need? Tell me what’s broken and I’ll tell you.Get in touch →
02 — The receipts
Proof, not promises.
Over ten years I’ve seen most of the ways a website can go wrong. Two jobs that show what that’s worth:
Case file 01Website migration
10,000 pages. New domain. New CMS. All at once.
A council moved its entire website – ten thousand pages – to a new domain and a new content management system at the same time. Most people would split that into two projects. Doing both at once is like changing all four tyres while you’re still driving.
Every one of those pages needed a new home and a redirect that worked on day one. I mapped it, planned it and saw it through.
When it’s big and it can’t go wrong, plan every URL before anyone presses go.
Case file 02Small vs big
A small builder, side by side with the big names.
A small building company up against national builders with marketing teams and budgets to match. Trying to out-spend them was never going to work.
So I didn’t. I positioned the business to show up right alongside the big players for the searches that actually win work.
You don’t need the biggest budget. You need the right pages, saying the right things.
Client names kept private, because that’s how I’d want mine kept. Ask me about either and I’ll walk you through it.
03 — How it works
Three steps. One person.
No discovery call with someone who’s never done SEO. No “free audit” that’s really a sales script. Just the person who’ll do the work.
Tell me what’s broken
A few lines on the contact page: the website, and what’s going wrong. Traffic fell off a cliff, a rebuild went sideways, ChatGPT keeps recommending your competitor. No brief, no 40-question form.
Takes you two minutes
You get a straight answer
I look at what a customer sees, what Google sees and what the AI tools see. Then I tell you what’s actually wrong, what I’d do about it and what it’ll cost. If I’m not the right person, I’ll say so.
You know the price before I start
I fix it
In order of what’s costing you most. You deal with me the whole way, and you get a short note on what I changed and what moved – not a 40-page deck.
Me, start to finish
04 — The stance
Most agencies tell you what you want to hear.
I’ll tell you what you need to know.
Five sentences the industry says, marked up the way I would mark up your homepage.
- Guaranteed page one
- Instead:Only Google can promise that, and it does not. I tell you what is realistic and what it will take.
- Your dedicated account manager
- Instead:You get me. The person who does the work is the person who answers the email.
- Monthly reporting deck
- Instead:A short note on what I changed, what moved, and what I am doing next. You can read it at the lights.
- Content at scale
- Instead:Fewer pages, each one written for something a real customer types before they buy.
- Quick wins
- Instead:I fix the expensive thing first, even when it is the boring one that takes six weeks.
Things I won’t do
- 01Promise you page one
- 02Give you an account manager
- 03Send you a report that says nothing
No smoke and mirrors. No unnecessary jargon. If I think you do not need me, I will say that too.
05 — Who this is for
I’d rather say no early.
I take on a handful of clients at a time. That only works if we are honest about the fit before anyone signs anything.
This is for you if
- You own the business, and the website is supposed to bring in work.
- Someone already sold you SEO and you still cannot say what it bought.
- Traffic dropped or a rebuild went sideways, and nobody can tell you why.
- Customers ask ChatGPT about businesses like yours, and it never mentions you.
It is not for you if
- You want page one guaranteed by Friday.
- You want the cheapest quote in the inbox.
- You want a monthly deck to forward to the board.
- You want someone to publish forty AI articles a month and call it strategy.
06 — Latest from the blog
Things I keep having to say out loud.
- Opinion
Measuring SEO Success: Why Rankings Are Like Vanity Muscles
Position three on a phrase nobody types is a bicep curl. Enquiries are the deadlift.
- Diagnosis
Why Google hates your site
It does not, actually. It just cannot work out what you do or who you do it for.
- Blunt
Why Your 'Blog' Tab is Probably a Sad, Neglected Wasteland
Four posts, all from 2021, two of them about Christmas. I see this weekly.
07 — Start here
Tell me what’s broken.
I’ll tell you what it takes.
Send me the site and a line about the problem. You’ll get what’s wrong, what I’d do and what it would cost. Straight answer either way. If your site’s actually fine, I’ll tell you that too – and save you the money.
- Who reads itJamie. Only Jamie.
- What you get backA straight answer and a price
- Cheapest SEO in townNot me