Blog
Things I keep having to say out loud.
Short, opinionated, no jargon. Usually written the day after a client asked me the same question.
- BluntWhy Your 'Blog' Tab is Probably a Sad, Neglected WastelandFour posts, all from 2021, two of them about Christmas. I see this every week.Read it →
- OpinionMeasuring SEO Success: Why Rankings Are Like Vanity MusclesPosition three on a phrase nobody types is a bicep curl. Enquiries are the deadlift.Read it →
- DiagnosisWhy Google hates your siteIt doesn't, actually. It just can't work out what you do or who you do it for. Here's why — and what you can check yourself.Read it →
Got a problem these don’t cover? Tell me what’s broken →